How to Turn Cold Leads into Real Conversations (Without Being Pushy)

1. Start with why you’re contacting them (not a sales pitch) 🧠

People ignore messages when they don’t understand why they’ve received them.

What to do instead:

• Explain why you chose to contact them.
  For example, mention something you noticed about their business, website, job role, or recent activity.

• Link that reason to a problem they might be facing right now.

• End with a friendly, open question that’s easy to answer - not a “yes or no” sales question.

Simple example:
“I noticed you’ve recently started offering online services. Many people find it tricky to get enquiries at that stage. How are you finding it so far?”

2. Be helpful before asking for anything 🎁

People trust you more when you help them first.

What to do:

• Share one useful tip, idea, or observation that relates directly to them.

• Explain it in a way that clearly connects to their situation.

• Invite them to respond with a thought or question - not to book a call yet.

Simple example:
“One thing that often helps at this stage is having one clear message on your homepage. Is that something you’ve worked on already?”

3. Suggest an easy next step (no pressure) 🪜

Cold leads don’t want to feel pushed.

What to do:

• Ask for something small, like a quick reply or opinion.

• Make it feel like a two-way conversation, not a sales process.

• Be clear about what happens next and how little time it will take.

Simple example:
“If you like, you can reply with just ‘yes’ or ‘no’, and I’ll share a quick example - no calls or meetings needed.”

In short

• Explain why you’re reaching out

• Be helpful first

• Keep the next step easy and relaxed

That’s how cold contacts slowly turn into real, friendly conversations 🙂