What are your competitors doing that you don’t know about?
That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple.
Of course, you can’t expect the competition to turn over secrets to you – but you don’t need them to do that to be informed. All you need to do is observe, think, and ask a few key questions about what they’re doing.