New Kings: The Power of Online Influencers

There have been so many changes in the past 30 years since I’ve worked in the business that they’re too numerous to count.

Probably the biggest one has been the increase of social media.  We come from a history of humanity that is all about communication between two people and then we go to a broadcast communication style for the last one hundred and fifty years.

Once the public was allowed to communicate back with us and this two-way dialogue was re-established, I think it was a game changer for not just a journalism industry but PR marketing across every industry and all sectors and categories.