Posts by Martyn
Creating a Loyalty Program That Keeps Your Customers Coming Back!
Loyalty programs are everywhere. I’m willing to bet you have several loyalty cards in your wallet. You may even have loyalty memberships you’ve forgotten about. Customers love them – and with good reason. A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to…
Read MoreThe Email Marketing Road-map for Local Business
Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it.
Read More5 Tips to Get the Most from Your Local Business Blog
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s…
Read MoreWhat the Future Holds for Social Media Marketing
At this point, few people would argue that social media marketing is a passing fad. It’s here to stay. But… that doesn’t mean it’s not changing. The truth is that social media marketing is not the same thing it was just a few years ago. And, it probably won’t be the same as it is…
Read MoreLocal SEO vs National SEO
You’ve got your SEO all figured out, right? Well… maybe. Perhaps you’ve done a ton of research to find great keywords. Maybe you’ve got terrific, engaging content. You’ve optimized your links and tags. Guess what? If your business is local and you haven’t focused on local SEO, then the chances are good that you’re falling…
Read More7 Ways You Can Market Your Business Better
Competitor research doesn’t get enough attention, and if you’ve never checked out your competitors’ marketing for ideas, you’re missing out. You should be looking to see: How they differentiate themselves from their competitors Which keywords they’re targeting Which social media sites they’re using How many followers they have Where they’re spending money on advertising How…
Read MoreWhy Your Competitors Are Thriving And You’re Not!
What are your competitors doing that you don’t know about? That might sound like a paranoid question, but it’s not. It’s a marketing must. If you don’t know what your top competitors are up to, you can’t beat them. It’s that simple. Of course, you can’t expect the competition to turn over secrets to you…
Read MoreThings Successful People Do Differently
Sometimes we achieve success because of the small things that we do every day. If you ask yourself what makes one person succeed while another one fails and they are in the same business, you will know that the answer to this lies in the small things that seem mundane and ordinary, yet which are…
Read MoreHere’s Why Your Business Isn’t Growing (and how to turn things around!)
Your business is in a rut. And guess what? Even if it isn’t right now, it will be some day. It happens to every business. The marketing techniques that worked last year, or last month, are no longer as effective as they used to be. You try everything you can think of, but it doesn’t…
Read More7 Conversation Starters to Get Your Audience Talking
Below is a podcast read out by Amy. I know some may not have liked computer generated voices in the past but things have moved on, especially since I am using Amazon’s Polly technology to generate Amy’s voice (and others are in the pipeline). I actually went down with a super-flu-bug and lost my voice…
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