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Archive for January 28, 2019

Principles of Curiosity

The world is a fascinating place, filled with natural wonders and manmade marvels. It challenges us to want to learn all about it. How do things work? What’s the answer to this old mystery? Is this new thing good for me or bad for me? But there’s a lot of pseudoscience out there. Marketers make…

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New Kings: The Power of Online Influencers

There have been so many changes in the past 30 years since I’ve worked in the business that they’re too numerous to count. Probably the biggest one has been the increase of social media.  We come from a history of humanity that is all about communication between two people and then we go to a…

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Why You Should Be Doing SMS Marketing Right Now

This first Podcast from Martyn Brown’s Marketing Bugle for 2019 suggests how SMS Marketing may help you reach more interested customers. What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of online and offline marketing. You might be engaging with customers on social media, hosting local events,…

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